What Enterprise SRM Isn’t
Saw this in today’s MediaPost: Appirio-facebookPersonal “friend” information stored on Facebook has become a treasure trove of information for companies looking to recruit new employees. Appirio...
View ArticleTwitter Bowl
Laura Fitton posted a summary of Twitter-related activity on her blog this morning, and made mention of the brands advertising in the game who were making some effort to monitor real-time consumer...
View ArticleWho Needs Enterprise SRM?
(This post is the third in a series defining “enterprise social relationship management” that starts here.) Been reflecting on the two Uber-Bowl related Twitter incidents I compared in yesterday’s post...
View ArticleWeb 2.0 and the Enterprise: A Symbiotic Relationship
Shiv Singh of Razorfish and the Going Social Now blog just posted a PowerPoint presentation he gave at a social networking conference in Miami, describing the increasingly symbiotic relationship...
View ArticleCoTweet Steps in Right Direction
Been checking out CoTweet, a new player in the dedicated social media client space. Clear that it’s early for them, but both the idea and the execution are smart. Co Tweet is for brands who want to get...
View ArticleSo what’s the scale threshold?
Clearly this does not matter to Luxor. I mean… as of this writing, it’s been viewed less than 250 times. It’s not going to impact their sales in any meaningful way, right? And who’s this Berkowitz guy...
View ArticleSocial Relationship Management = SRM
In prior posts I’ve discussed the concept of “Social Relationship Management,” or “SRM.” After some iteration (and the help of Perry Hewitt,) I’ve come up with an explicit definition: Social...
View ArticleRemember United’s last ad? No? You’ll remember this…
United Breaks Guitars Um… yea. It’s bad for your brand if you treat people badly. Yea.
View ArticleTimbuk2 Shows What Scalable Intimacy Means
It all started here, if you missed it. Holy crap: Elapsed time from blog post, less than 5 hours. I will never buy a bag from anyone else, and I will flog this story like a carpet going forward. Bravo,...
View ArticleSocial Marketing Is Rooted In The Brand
Your brand is not your logo, or your product. It’s not your trademark or your spokesperson, not your equity capital or your advertising. Your brand is something that lives in the hearts and minds of...
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